B.PRIVÉ Double Bay Pop-Up

We're so excited to introduce you to our Double Bay pop-up shop!

Find us on the ground floor, Shop 2, 20 - 26 Cross Street, Double Bay, NSW 2028.

Hi, I’m Margot the founder of B.PRIVÉ. For years I wore the wrong size bra and suffered the consequences - my straps fell off, wires dug in and the whole bra moved around a lot through the day.

Then I found the “one”, the okay-enough bra that wasn’t super uncomfortable. It wasn’t the prettiest bra but I bought it in every size it came in. I kept a separate set of bras when I wanted to wear something beautiful: the uncomfortable and pretty ones.

Then one day, to my horror, I discovered my ‘okay-enough’ bra was discontinued. I had to start again, looking for a bra that was comfortable enough to wear every day. After hours spent uncomfortable in fitting rooms, unhappy with design and fit, I felt that there must be a better way.

I spoke to my friends and discovered that they too had real issues finding bras that fit. Deciding to dig a little deeper I went to the U.K. to do one of the world’s premier bra fitting courses, then went to factories to observe the manufacturing process. The result was a new process to quickly and efficiently create made-to-measure bras.

I started making bras for my friends and they were delighted. They kept requesting more I thought it was time to bring this revolution in lingerie to you.
I hope you will love it as much as I do - Have a look at our collections!